INFLUENCE OF SOCIAL NETWORKING ON BUSINESS EDUCATION STUDENT’S ACADEMIC PERFORMANCE
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- NGN 3000
ABSTRACT
The study examined influence of social networking on business education student’s academic performance using the University of Benin, Benin City as case study.
The study employed the survey design and the Simple random sampling technique to select one hundred and twenty 300 and 400 level students from the department of vocational technical education in University of Benin. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtained through the administration of the questionnaires was analyzed using the frequency table.
The results showed that Time consumption, resulting to neglect of other activities, Receiving unwanted and distractive messages or videos are part of the challenges encountered by business education students in the use of social networking sites towards their academic performances..
The study concluded that social networking sites are responsible for students’ poor academic performance in business education; Lecturers can influence business students attitude towards social networking; There are ways to curb business education students addiction towards social networking.
The study suggested that; the usage of devices during lectures should be limited and/or prevented because of negative impacts on students’ concentration in the lecture hall; it was further recommended that while mobile phones have data limit, there should also be a policy regulating the use of social media and educating people on its profitable use. This is because one cannot totally stop the usage of social media applications by students but with the right education and strategy, its use can be productive and the performance of students can be improved if they are duly informed.
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